Flow International Announces New Identity For Fresher Under Pressure® Food Technology Subsidiary

ARCHIVED 2002–2016: Originally distributed via the eWire press wire service. Preserved as historical record.

Flow International Announces New Identity For

Fresher Under Pressure® Food Technology Subsidiary

SUBSCRIBE/UNSUBSCRIBE |

Conservation & Wildlife

Corporate Responsibility

Science & Technology

Syndication Partners

**************************************************************************

E-WIRE PRESS RELEASE E-WIRE PRESS RELEASE E-WIRE PRESS RELEASE

**************************************************************************

FOR IMMEDIATE RELEASE

Flow International Announces New Identity For

Fresher Under Pressure® Food Technology Subsidiary

WASHINGTON, KENT, Mar. 14 -/E-Wire/-- Flow International Corporation (NASDQ:FLOW) today announced a new corporate identity for its high pressure food technology subsidiary-Avure Technologies Incorporated. The wholly owned subsidiary produces high-pressure processing technology for food safety and fresh product applications under the Fresher Under Pressure® brand name.

"The new name, Avure Technologies, suggests the freshness and purity of foods produced with high pressure," stated Pat Adams, President and CEO of Avure. "Avure is the image our customers desire as they introduce high-pressure products-the image of pure, wholesome, natural foods that retain their fresh taste and nutritional value, while being safer and longer-lasting."

"With the applications for our food technology growing and expanding into several market segments, it becomes necessary to create a new identity to cover all aspects of our food business," said Ron Tarrant, Chairman, President, and CEO of Flow International. "The Avure identity will allow us to focus on a broader penetration of the food industry."

"Growing consumer interest in pure, all natural, great tasting foods continues to drive demand for technologies that increase safety and still retain natural taste and quality," noted Adams. "Fresher Under Pressure satisfies all these needs."

Avure Technologies' Fresher Under Pressure high-pressure processing systems are being employed by producers of ready-to-eat meats, fresh juices, prepared fruits and vegetables, and seafood to ensure food safety and extend refrigerated shelf-life.

Flow International Corporation is the world's leading developer and manufacturer of ultrahigh-pressure (UHP) waterjet technology for cutting, cleaning, and food safety applications, as well as isostatic and flexform presses. FLOW provides total system solutions for various industries, including automotive, aerospace, paper, job shop, surface preparation, and food production.

Avure Technologies Incorporated, a wholly owned subsidiary of Flow International Corporation, uses its Fresher Under Pressure® high-pressure processing to destroy food-borne bacteria and organisms that can cause health hazards and spoilage in fresh foods, without compromising taste, texture, or nutritional value.

This press release contains forward-looking statements relating to future events or future financial performance that involve risks and uncertainties. These statements are only predictions and actual results could differ materially from those anticipated in these statements based on those factors identified in Flow's filings with the SEC. The words "believe', "expect', "intend', "anticipate', variations of such words and similar expressions identify forward-looking statements but their absence does not mean that the statement is not forward looking. Forward-looking statements in this press release include, without limitation, the statement that the change in the name of Flow's subsidiary from Fresher Under Pressure to Avure will present existing and potential customers with an image of pure, wholesome, natural foods that retain their fresh taste and nutritional value. Other forward looking statements include the statement that growing consumer interest in pure, all natural, great tasting foods continues to drive demand for technologies, such as Avure's, that increase safety and still retain natural taste and quality. These statements are not guaranties of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date of this announcement.

Flow International Corporation

Ron Tarrant, Chairman, President, and CEO,

Pat Adams, President and CEO, Avure Technologies;

Stephen Reichenbach, CFO, Avure Technologies,

http://www.flowcorp.com

**************************************************************************

To Transmit Your News Over E-Wire, visit http://www.ewire.com or

call 1-[REDACTED-PHONE]. E-Wire Is Broadcast To Millions Of Readers Worldwide

**************************************************************************

1993 - 2003. All Rights Reserved.