Kodak.com Offers Birds-Eye View of Peregrine Falcons

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Kodak.com Offers Birds-Eye View of Peregrine Falcons

NEW YORK, ROCHESTER, Mar. 21 -/E-Wire/-- High above Rochester, five cameras focused upon a nest box built by Eastman Kodak Company give visitors to www.kodak.com/go/birdnews an exclusive look at the lives of a family of Peregrine falcons.

The parent birds will soon begin producing and nesting their young atop the 19-story Kodak Office Tower, kicking off Kodak's fifth annual Birdcam.

"Through digital photography and the Birdcam, anyone - nature enthusiasts, children, parents, teachers, or just the curious - can glimpse these rare and beautiful birds and their fascinating nesting process,' said Bob LaPerle, kodak.com's general manager and a Kodak vice president.

In prior years, two falcons have produced up to four offspring in each nesting season. The parent falcons and their chicks usually remain in the nest box through early July. This season, a new male falcon has arrived. The site will be live for the next four months to capture key milestones: incubation (which lasts about 35 days), hatching, banding, first flight, and then leaving the nest. Kodak.com will feature these birds throughout their stay.

Enhanced since last year, the new Birdcam site offers visitors:

* Updated pictures every minute; * Access to high-resolution photos from a Kodak digital camera that visitors to the site can turn into wallpaper for their computers or print out using Kodak inkjet media; * A lively discussion board, where participants can converse and upload their own pictures; * A variety of Kodak Picture This postcards - electronic postcards - that can be sent to family and friends anywhere in the world; * A photo gallery of previous falcons that corresponds with their nest box milestones; * A rich source of Peregrine falcon information on lifestyles, habitats, endangered species status, as well as a family history of previous falcon families that have inhabited the nest box at Kodak; * Nature and birding photo tips as well as digital photography information.

"We're providing a nurturing and protective environment for these rare birds,' said R. Hays Bell, director of Kodak's Health, Safety, & Environment organization and a Kodak vice president. "In doing so, we are helping the larger effort of re-establishing the Peregrine falcon population in western New York state.'

"No one else can do what Kodak can do here,' said LaPerle. "Our unmatched ability to combine imaging and information makes it possible to create a site that offers people unique digital pictures to enjoy and share.' Historically, the site has been very popular. Last year, more than 143,000 people visited it and spent an average of about 30 minutes on the site.

Eastman Kodak Company and infoimaging

Kodak is the leader in helping people take, share, enhance, preserve, print and enjoy pictures -- for memories, for information, for entertainment. The company is a major participant in "infoimaging' -- a $225 billion industry composed of devices (digital cameras and PDAs), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). Kodak harnesses its technology, market reach and a host of industry partnerships to provide innovative products and services for customers who need the information-rich content that images contain. The company, with sales last year of $13.2 billion, is organized into four major businesses: Photography, providing consumers, professionals and cinematographers with digital and traditional products and services; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Components, delivering flat-panel displays, optics and sensors to original equipment manufacturers; and Health, supplying the healthcare industry with traditional and digital image capture and output products and services. * (Kodak is a trademark.)

Editor's Note: For additional information about Kodak, visit our web site on the Internet at: www.kodak.com/ 2002

Eastman Kodak, Kristine Thompson, 716/724-5751, [REDACTED-EMAIL], Jim Blamphin, 585/724-5036, [REDACTED-EMAIL], David Kassnoff, 585/724-2137, [REDACTED-EMAIL]

http://www.kodak.com/ 2002

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