Business Wire Expands Environmental News Coverage Via Distribution Agreement With E-Wire, Acknowledged Sector Leader

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FOR IMMEDIATE RELEASE, Business Editors/Environmental Writers

Business Wire Expands Environmental News Coverage Via Distribution Agreement With E-Wire, Acknowledged Sector Leader

NEW YORK, NEW YORK, Apr. 1 -/E-Wire/Business Wire/-- Business Wire today announced a major expansion of its environmental coverage by entering into a distribution agreement with E-Wire, the global leader in reaching journalists, industry professionals and special interest groups focusing on environmental-related issues.

E-Wire's distribution platform reaches over 10,000 media points, some 73,000 professional and industry subscribers, and approximately 2.2 million aggregated monthly visitors via the Internet.

It's multi-tiered distribution channels include proprietary networks of registered recipients, news subscribers, and thousands of websites and online services reached via Internet syndicators and news reseller agreements.

Business Wire is the only major commercial news service that has access to the comprehensive E-Wire network.

E-Wire can be ordered with any Business Wire circuit. Cost is $250/400 words; $65 each additional 100 words.

E-Wire is appropriate for releases dealing with a wide range of issues, including air quality, conservation, ecotourism, energy, green marketing, hazardous materials, healthy-living products, pollution, public health, recycling, transportation, waste management, water, wildlife and much more.

"There continues to be tremendous interest in environmental news on the part of the news media and global consumers," said Business Wire Chief Operating Officer Cathy Baron Tamraz, in making the announcement. "E-Wire is the recognized leader in this critical sector. Our new distribution relationship will help our clients get their message out to an audience sensitive to environmental concerns."

"Now more than ever, companies are seeing their environmental initiatives translate directly into customer loyalty, sales and profitability," noted Whitney Anderson, chief executive officer, E-Wire. "We're very pleased to partner with Business Wire and to assist their clients in getting the most comprehensive visibility for their environmental news."

The E-Wire agreement enhances Business Wire's leadership role in targeting news to specific industry sectors, media categories, and ethnic marketing. Other examples of Business Wire's niche news marketing capabilities include: BioWire2K (with Mary Ann Liebert, Inc.), Black PR Wire, Broadcast Wire, Collegiate PressWire, Hispanic PR Wire, and TeamLink (SportsWire)--each of which is the news distribution leader in their respective sectors.

ABOUT BUSINESS WIRE:

Founded in 1961 by its president, Lorry I. Lokey, veteran journalist and public relations executive, Business Wire has network access to more than 60 international and national newswires, financial information providers, and web- based news services throughout Europe, North America, Asia, Latin America, the Middle East and Africa.

The company electronically disseminates full-text news releases simultaneously to the news media, the Internet, online services and databases, and the global investment community.

Business Wire has 26 U.S. offices, London, Frankfurt and Brussels offices, and reciprocal offices worldwide.

Founded in 1993, E-Wire is the leading press release distribution service dedicated to environmental news, products and events.

E-Wire uses a three-fold distribution platform to deliver environmental related research, services and product information to major news organizations, trade publications, government agencies, databases, and environmental organizations worldwide.

Note: Logos are available at URLs: http://www.businesswire.com/cgi- bin/photo.cgi?pw.040102/bb11 http://www.businesswire.com/cgi-bin/photo.cgi? pw.040102/bb11a

Business Wire, New York, Neil Hershberg, 212/752-9600 or E-Wire, New York, R. Whitney Anderson, 212/279-4350

http://www.Ewire-News.com

http://www.businesswire.com/cgi-bin/photo.cgi?pw.040102/bb11

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To Transmit Your News Over E-Wire, visit http://www.ewire.com or

call 1-[REDACTED-PHONE]. E-Wire Is Broadcast To Millions Of Readers Worldwide

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