Itronics' GOLD'n GRO Fertilizers Featured in Major Agricultural Newsletter

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TO AGRICULTURE AND ENVIRONMENT EDITORS:

Itronics' GOLD'n GRO Fertilizers Featured in Major Agricultural Newsletter

NEVADA, RENO, Feb. 27 -/E-Wire/-- Itronics Inc. (OTCBB:ITRO), a world leader in photochemical recycling, is featured in the current "Western Connection,' the quarterly newsletter of Western Farm Service (WFS), which circulates to approximately 17,000 customers. WFS is one of the largest fertilizer distributors in the West and offers Itronics' GOLD'n GRO product line.

Itronics is "helping contribute to a cleaner environment with a unique new line of high-quality liquid fertilizers' sold under the brand name GOLD'n GRO, the newsletter says. This fertilizer meets the "tighter regulations being considered by the U.S. Environmental Protection Agency and the California Department of Food and Agriculture.'

The article says that Western Farm's Alpaugh plant in the San Joaquin Valley of California has geared up to produce GOLD'n GRO fertilizers. "While product introductions have centered around turf and ornamentals, more emphasis is being placed on meeting agricultural needs for crops such as berries and most fruit trees,' the newsletter says. "Liquid nutrition programs are also being developed for citrus and wine grapes.'

Itronics recycles from sources such as hospitals, photo processing centers and data storage companies, the article says, and, after recovering silver and removing other heavy metals, the resulting "base liquid' is formulated into GOLD'n GRO.

"The technology developed by Itronics represents recycling at its best. GOLD'n GRO products are environmentally compatible and meet future needs. The end result is that everyone wins,' the article concludes.

Itronics Inc. is one of Nevada's leading process technology development companies and a world leader in photochemical recycling. Headquartered in Reno, Nevada, it specializes in recycling technology development, photobyproduct recycling, silver refining, and technical services for the mining and recycling industries. Dr. John Whitney, Itronics President, was selected as Nevada's Inventor of the Year for 2000 and became a member of the Inventor's Hall of Fame at the University of Nevada, Reno.

Visit Itronics' web site: www.Itronics.com *(The statements in this news release that are not historical facts or statements of current status are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risk and uncertainties. Actual results may differ materially.)

Itronics Inc.,Paul Knopick, 888/795-6336

http:// www.Itronics.com

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