MotherNature.com Launches New Organic Labeling

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MotherNature.com Launches New Organic Labeling

USDA National Organic Standards labeling goes into effect, MotherNature.com

among first retailers to label all its organic products.

NEW YORK, NEW YORK, Oct. 21 -/E-Wire/-- MotherNature.com announced today that it has completed the labeling of its products in accordance with the new U.S. Department of Agriculture (USDA) National Organic Standards. The USDA developed and is today implementing the national standards for organically produced agricultural products to assure consumers that agricultural products marketed as organic meet consistent, uniform standards.

Since first going online in 1995, MotherNature.com has worked to enable consumers to identify and purchase food and nutritional products produced without hormones, antibiotics, herbicides, insecticides, chemical fertilizers, genetic modification and radiation.

"MotherNature.com has always been the place to shop online for natural, cruelty- free and environmentally-friendly health and beauty products. Now we're proud to help consumers understand what exactly it means for a product to be organic, and are the first health & wellness e-tailer to have labeled all our 8,500 products accordingly."

In accordance with the new standards, MotherNature.com has organized its products into the following three new organic classifications:

* "100% Organic"-- in which products contain only organically produced ingredients;

* "Organic"-- in which products contain at least 95% organic ingredients; and

* "Made with Organic Ingredients" -- in which products contain at least 70 percent organic ingredients.

Products containing less than 70 percent organic ingredients will not be classified as organic on the MotherNature.com site, although the products may state, "made with some organic ingredients" within the ingredients panel.

Organic products are one of the fastest growing areas in health and nutrition today. Certified Organic products are produced without the standard array of potentially toxic chemicals, hormones and genetic modification commonly used in nutritional products since the 1950s. Nearly 40% of consumers in the U.S. choose organic products over their traditional counterparts. "Certified Organic" now sets the standard for flavor, freshness, and purity.

Although pesticide use in the U.S. increased ten-fold from 1945 to 1989, total crop loss from pests nearly doubled in that period, from 7% to 13%. Organic farming not only yields more flavorful, less toxic ingredients - it also is the only truly sustainable means to support an ever-growing worldwide demand for food and nutritional products.

About MotherNature.com

MotherNature.com is a leading online retailer of natural, organic and healthy living products, including vitamins, supplements, natural beauty, pet and household items as well as its own line of gourmet organic coffees. MotherNature.com, online since 1995, also serves as a leading provider of health information on the Internet, featuring approximately 100,000 pages of authoritative health content from such industry leaders as Rodale Publishing, HealthNotes, the National Institutes of Health, and numerous naturopathic doctors and alternative healthcare professionals.

For further information, contact R. Whitney Anderson at (212) 279-4350, [REDACTED-EMAIL].

R. Whitney Anderson, (212) 279-4350, [REDACTED-EMAIL].

http://www.mothernature.com/shop/centers/organic/

http://www.mothernature.com

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