New Care2 'Green Thumbs-Up' Software Helps Shoppers Make Responsible Purchases

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New Care2 'Green Thumbs-Up' Software Helps Shoppers Make Responsible Purchases

Over 10,000 shoppers download new software that helps make ethical shopping

decisions and generates donations for environmental causes.

CALIFORNIA, MENLO PARK, Dec. 4 -/E-Wire/-- Care2 (www.care2.com), the largest environmental network with over 2 million members, announces that over 10,000 people have downloaded its new Green Thumbs-Up software in the first week since release. The Green Thumbs-Up tool (www.care2.com/greenthumb/) displays red, yellow and green icons to help inform shoppers of the social and environmental conduct of companies they visit. In addition, the system automatically generates donations for environmental causes when shopping at over 150 online stores.

Consumer spending has a profound impact on corporate policy, yet individuals rarely have the information that they need to consciously exercise their power. "Care2's Green Thumbs-Up gives individuals the information they need, when they need it, to make a positive impact while shopping" explains Care2 Founder and CEO, Randy Paynter. In addition, the Green Thumbs-Up automatically generates donations for environmental causes - up to 12.5% of the purchase price at over 150 stores.

This first of its kind technology complements Care2's other popular services that help individuals make a difference, including thePetitionSite.com for communicating with elected officials on important issues, non-toxic recipes for a living a healthier lifestyle, environmental news, free click-to-donate sites and community services for connecting like-minded individuals.

"Green Thumbs-Up is a breakthrough tool and we're honored to be a part of it," reports Alisa Gravitz, Executive Director of Co-op America (www.coopamerica.org), the national nonprofit consumer organization focused on creating a more just and sustainable economy. Co-op America is providing the Social and Environmental insight icons for the Green Thumbs-Up, via its Responsible Shopper website (www.responsibleshopper.org). Individuals can click on the icons for more information, including corporate profiles highlighting both positive corporate behavior, such as progressive recycling initiatives and support for international human rights, and negative behavior, which might include use of sweatshops, employee disputes and privacy concerns.

About Care2 Care2 is the largest online environmental network, bringing together "light green" individuals, nonprofit organizations and eco-oriented businesses. With more than 2 million members, Care2.com is the most popular web site for people who care to make a difference in the environment, health, and society. This market has been described as the LOHAS (Lifestyles of Health and Sustainability) market, responsible for $226.8 billion in U.S. sales according to the LOHAS Journal. The Care2 Network empowers people to protect and preserve the planet with every visit to its web site by providing eco- shopping, tips on sustainable living, click-to-donate races, online petitions, activist opportunities, healthy living content and free member services.

Care2 also helps over 50 top nonprofit organizations achieve their online goals through a variety of activist recruitment, fundraising, and infrastructure development services. Care2 was founded in 1998 and is a privately held company. Visit www.care2.com for more information.

Marlin Miller, [REDACTED-EMAIL], (650) 328-0198, ext. 108

http://www.care2.com/greenthumb

http://www.care2.com

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