Clif Bar Inc. Offsets Its Impact on Global Warming Through Wind Farm Partnership

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Business Editors/Environment Writers

Clif Bar Inc. Offsets Its Impact on Global Warming Through Wind Farm Partnership

CALIFORNIA, BERKELEY, Mar. 25 -/E-Wire/Business Wire/-- Clif Bar Inc. announced today it is supporting the construction of the first large scale Native American-owned wind farm to offset the carbon dioxide generated by the energy used in its offices, manufacturing, and business travel during 2002. The environmental benefit of the company's offset is equivalent to taking 250 SUVs off the road for a year.

Joining in the fight against global warming as part of NativeEnergy's WindBuilders(SM) program, Clif Bar Inc. has purchased enough renewable energy credits to neutralize about 2,000 tons of carbon dioxide (CO2) emissions. Carbon dioxide -- a by-product of burning fossil fuels such as gas, oil and coal -- is the leading contributor to global warming. Clif Bar Inc. staff ecologist Elysa Hammond guided the company's efforts to take part in the NativeEnergy program.

Clif Bar Inc.'s purchase of renewable credits will help drive the construction of the Rosebud Sioux Tribe Wind Turbine Project in South Dakota. Wind farms do not produce air pollution or any of the greenhouse gases that cause global warming. The more wind farms built, the less consumers need to rely on electricity generated by polluting power plants that burn fossil fuels.

Inauguration of the wind farm is planned for May 2003. Clif Bar Inc. joins Stonyfield Farm, The Timberland Company, Ben & Jerry's, Green Mountain Coffee Roasters and other progressive companies and organizations in sponsoring the project through NativeEnergy.

"We are excited to be part of such a unique partnership to support renewable energy and reduce our ecological footprint on the planet," said Gary Erickson, Clif Bar Inc. owner and CEO. "This project reflects our company's ongoing commitment to people's health and the environment."

To ensure its efforts result in a permanent benefit to the environment, Clif Bar Inc. donated the energy credits it purchased to Clean Air - Cool Planet (CA-CP) for retirement. CA-CP will ensure that the energy credits are not subsequently acquired or claimed by any other organization. CA-CP is a non-profit organization bringing climate change solutions to corporations, campuses and communities in the Northeast.

As a company that supports athletes and other health-minded people, Clif Bar Inc. recognizes the many health benefits of deriving energy from renewable resources rather than fossil fuels, including the reduction of airborne pollutants that can lead to lung and heart problems, trigger asthma attacks and shorten the lives of tens of thousands of Americans each year.

In 2003, Clif Bar Inc. is continuing the fight against global warming through its partnership with NativeEnergy and numerous in-house environmental programs, including the use of more recycled materials in packaging, recycled paper in its offices and, increasingly, organic ingredients in its energy and nutrition bars.

Based in Berkeley, Calif., Clif Bar Inc. is a leading maker of great-tasting, all-natural energy and nutrition foods. The company's products include the CLIF(R) BAR, the energy bar providing nutrition for sustained energy; LUNA(R), The Whole Nutrition Bar for Women(TM); MOJO Bar(TM), the first natural snack bar with popular salty snack flavors; and CLIF SHOT(R), The Natural Energy Gel(TM) for endurance activities.

Clif Bar Inc. is committed to sustainability from the field to the final product. To learn more about Clif Bar Inc., visit www.clifbar.com or call 1-800/884-5254.

NativeEnergy offers individuals and businesses simple, effective, and verifiable ways to fight global warming and climate change. NativeEnergy's patent-pending business process offers a convenient alternative to buying green electricity and is dedicated exclusively to driving the construction of new wind farms and other renewables to create new environmental benefits. More information is available at www.nativeenergy.com.

Clean Air - Cool Planet, an action-oriented environmental group, works directly with corporations, communities, and campuses to develop and implement greenhouse gas emission reduction efforts. A 501(c)(3) qualified non-profit organization, CA-CP provides a growing number of partners with practical solutions that demonstrate the economic opportunities and environmental benefits associated with early actions on climate change. Visit www.cleanair-coolplanet.org

Clif Bar Inc., Berkeley, Dean Mayer, 510/558-7855 ext. 130, [REDACTED-EMAIL]

http://www.clifbar.com

http://www.cleanair-coolplanet.org

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