eMarketing to "Green" Consumers Topic of New Guidebook

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For Immediate Release

eMarketing to "Green" Consumers Topic of New Guidebook

Titled "Conscious Clicksâ¢: A Guide to eMarketing for People, Planet & Profit"

DENVILLE, NEW JERSEY, Feb. 10 -/E-Wire/-- SRB Marketing, Inc., today announced a new 110-page guidebook titled "Conscious Clicksâ¢: A Guide to eMarketing for People, Planet & Profit," authored by Perry Goldschein, J.D., SRB's managing director. The only one of its kind, the Guide is designed to help businesses and nonprofits use the Internet most effectively to reach environmentally- and socially-conscious consumers.

"This Guide is a treasure trove of ideas, tips and resources," said Ron Schmidt, Principal of Rosswood Communications. "Perry explains in detail the most important eMarketing tools including search engine optimization, e-newsletters, and email campaigns, and tells you how to launch your own campaigns using each tool." Schmidt added "[t]he Guide is an invaluable resource."

Others agree. "As someone who has worked hard to promote my ecommerce website over the past 3 years, I strongly feel that the keys to successful marketing online are found in this 100 page report," said Kent McKay, President of Essential Aura Aromatics Ltd. Frank Locantore, of Co-op America, added "Conscious Clicks wasn't just very informative, but helped me generate lots of creative ideas about the approach I would take on my campaign."

"Conscious Clicksâ¢" identifies two powerful trends accelerating in the 21st century: â¢ The rapid growth of what are known as Internet-based "inquiry" and "permission" marketing, where consumers have control of how they're marketed and sold; and â¢ A greening economy, where businesses and nonprofits alike are increasingly accountable to their various constituencies, society and the environment.

Taking advantage of both these trends, organizations from those as small as Green Mountain Coffee Roasters, and Orange Glo to those as large as Toyota and Starbucks, have successfully used Internet marketing to reach these conscious consumers.

Yet the vast majority of organizations who serve such consumers still don't know how to effectively use the Internet and email to reach their target markets. Conscious Clicks levels the playing field and helps them jumpstart their Internet marketing efforts.

Author Perry Goldschein draws on his experience in Internet marketing for a variety of clients and his own companies since 1998, including a successful AT&T; spin-off, an Inc. 500 "Fastest Growing" company, and a number of "green" media companies. Mr. Goldschein has also practiced environmental and telecommunications law.

The book is now available online in print and in PDF format at http://srbmarketing.com/cc_report.htm, and is being introduced at $49, with a list price of $89.

Review copies of the report and an excerpted article -- Top 6 eMarketnig Tips for Reaching Green Consumers -- are available upon request to qualifying members of the media.

About SRB Marketing: SRB Marketing, publisher of Conscious Clicks, specializes in helping environmentally and socially responsible businesses, and nonprofit organizations, to communicate with their target communities through Internet and email marketing.

More About Perry Goldschein: Perry Goldschein's work has received kudos from Utne.com, Publishers Weekly's Religion Newsletter, and Sherry Ruth Anderson, co-author of The Cultural Creatives, among others. Mr. Goldschein was also a marketing executive and lawyer for NECA (a successful AT&T; spin-off), an Inc. "500 Fastest Growing" company, and an environmental law firm. He holds a J.D. from the University of California, Davis, and a B.A. from the University of Pennsylvania.

Laurie Howell, The GreenScene, [REDACTED-EMAIL], 818/558-5266 or 310/729-8681; Perry Goldschein, SRB Marketing, Inc., [REDACTED-EMAIL], 973/366-5857

http://www.srbmarketing.com/cc_report.htm

http://www.srbmarketing.com

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