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This press release was originally distributed via the eWire press wire service (2002–2016). It is preserved here as a historical record.
OrganicBouquet.com Offers New Eco-Friendly Floral Alternatives
ARCHIVED 2002–2016: Originally distributed via the eWire press wire service. Preserved as historical record.
OrganicBouquet.com Offers New Eco-Friendly Floral Alternatives
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OrganicBouquet.com Offers New Eco-Friendly Floral Alternatives
NOVATO, CALIFORNIA, Mar. 15 -/E-Wire/-- Consumers have enthusiastically embraced organic and natural foods, making it the fastest growing segment of the retail grocery business. Now the same sustainable approach is being used to grow and sell flowers. OrganicBouquet.com is the first and premier online source for organic flowers that connects eco-inspired consumers to environmentally responsible flower growers. Green Label flowers, a category recently pioneered by Organic Bouquet in the US, is the new addition to the earth friendly floral choices at OrganicBouquet.com. The Green Label assures consumers that flowers are grown by standards that verify good social and environmental practices.
Eco-friendly flowers are a great way to say, "I love you and the Earth too!" according to Organic Bouquet's founder and CEO, Gerald Prolman.
Organic and Green label are similar in that both standards encourage healthy stewardship of the earth and prohibit the use of persistent and highly toxic chemicals. Although Green label practices allow some minimal, low-impact chemical use, there is an additional social component that addresses the safety and overall well-being of the farm workers.
For example, one of Organic Bouquet's Green Label growers, Elite Flower in Bogota, Colombia, established a first-rate school on its farm, which currently has 260 children in attendance. All employees can enroll their children from infancy to eighth grade, after which they are bussed to a high school in Bogota.
"Educating and caring for our children and giving back to the future of our community is our most important mission," says Juan Carlos Hannaford, founder and president of Elite Flower.
Elite pays its staff above minimum wages and there are rigorous procedures in place that assure a safe working environment. Other benefits include cheerful dining facilities that provide nutritious meals for all the employees (where the owners eat as well), quality medical and dental care, and a new program that helps employees build their own homes.
Organic Bouquet's first Green Label flowers include a new scented, light pink garden variety rose named Sweet Moments, pastel colored gerberas, fragrant white lilies, stunning amaryllis, and a variety of colorful spring bouquets. Certified organic roses and tulips are also featured items.
Organic Bouquet's farmer direct, "just picked" delivery system makes it possible to ship the freshest flowers directly from the company's growers, significantly reducing the time from harvest to vase. The result is long-lasting flowers guaranteed to stay garden-fresh for at least 7 days.
Organic Bouquet Inc. began as a wholesale provider of organic fresh cut flowers to leading upscale natural food retailers. Whole Foods Markets, the leading US natural foods supermarket chain with 150 stores across the country were among the first retailers to feature the Company's organic flowers.
Organicbouquet.com offers eco-friendly bouquets starting at $29.95 delivered anywhere in the US overnight. These flowers are competitively priced in comparison to other leading online florists with added benefits for the environment and humankind. For more information about organicbouquet.com, contact:
Organic Bouquet Inc.
http://www.organicBouquet.com.
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