Survey Reveals 92 Percent of Adults Worry About Harsh Fumes in Cleaning Products But Strength Remains a Priority

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Survey Reveals 92 Percent of Adults Worry About Harsh Fumes in Cleaning Products But Strength Remains a Priority

Kaboom Offers Consumers a Clean-Easy, Breathe-Easy Solution

DENVER, COLORADO, Apr. 26 -/E-Wire/Business Wire/-- In a recent survey, 92 percent of adults admit they worry about the harsh fumes emitted from cleaning products they use in their homes.

There is particular concern among women aged 25-49 with children, who worry about harsh fumes that may be a danger to their families.

The independent research, commissioned by Orange Glo International, the makers of Kaboom(R) and other household cleaning products, also shows that 73 percent of respondents believe their bathroom cleaning products contain harsh fumes. According to an article published in Environmental Science & Technology by the American Chemical Society, people are exposed to a wide variety of potentially harmful compounds in their homes that can cause severe health effects.

Despite strong concern about the potential effects, and the knowledge that current cleaners contain harsh fumes, respondents still state their number one priority for household cleaners is "that they live up to their claims."

In response to such consumer concerns, Orange Glo created Kaboom Shower, Tub & Tile Cleaner to be an effective cleaner that is safer for consumers.

"It is natural for consumers to be concerned about the safety and wellness of their families, but keeping a clean home is also very important to moms. At Kaboom, we saw no reason to sacrifice performance for safety," said Jonathan Tofel, brand manager for Kaboom. "We created a tough bathroom cleaner that does not emit harsh fumes, but still cuts soap scum, dirt, hard water buildup and rust with ease. Now moms can relax knowing they can have a bathroom that is 'company ready' without putting themselves or their families at risk."

According to Environmental Protection Agency (EPA) studies and a growing body of scientific evidence, indoor air quality is more polluted than outdoor air, and therefore many people are susceptible to health risks due to the quality of their indoor air. Moreover, according to the National Safety Council, people spend about 90 percent of their time indoors, and those most susceptible to indoor air pollution are the ones who are home the most: children, pregnant women, the elderly, and those with chronic illnesses. A recent five-year EPA study found concentrations of 20 toxic compounds to be almost 200 times higher inside homes than outdoors.

"Every year, there seems to be more and more evidence that indoor air quality suffers and our health is at risk because of everyday products we use," said Laura Dellutri, The Healthy Housekeeper, author and cleaning expert. "Despite the overwhelming evidence presented to us, it is clear that Americans are willing to use dangerous products despite the risks to their health. I recommend healthy cleaning alternatives that work and Kaboom gets the toughest jobs done without emitting the harsh fumes associated with other cleaners."

Kaboom Shower, Tub & Tile Cleaner has a "no harsh fumes" formulation designed to make the product more user-friendly for the consumer. The product erases soap scum, dirt, hard water buildup and rust without using harsh acids, ammonia or phosphates. Kaboom Shower, Tub & Tile Cleaner has a unique formula that provides tough cleaning power without the fumes typically associated with formulas required to do tough jobs.

To learn more about Kaboom Shower, Tub & Tile Cleaner and other Kaboom bathroom products, visit www.kaboomkaboom.com. Kaboom Shower, Tub & Tile Cleaner is in full distribution across the country at grocery, club and other retail locations. Suggested retail price is $4.49 per 22 oz. spray bottle.

Kaboom is committed to finding innovative ways to make cleaning the bathroom an easier job for consumers. Kaboom Shower, Tub & Tile Cleaner, the first in the family of products, provides a clean-easy, breathe-easy solution by giving consumers a superior clean without harsh, toxic fumes. Kaboom Thick Liquid Toilet Bowl Cleaner is the latest innovation from the brand, and continues the Kaboom brand promise of finding "Tough on Stains, Easy on You" solutions in the bathroom. Look for new products and technological innovations from Kaboom in the future.

About Orange Glo International

Founded in Denver, Colorado, privately held Orange Glo International began creating its powerful cleaning products more than 15 years ago. Best known for its OxiClean(R) brand, the company has shown how forming a direct relationship with consumers can win market share and develop brand trust one person at a time. The company continues to expand globally and has made Inc. Magazine's list of "Ten Fastest Growing Companies" in 2000, 2001 and 2002.

Orange Glo International

BRW LeGrand for Kaboom(R), Mindy Jaouen, [REDACTED-PHONE],

[REDACTED-EMAIL] or Hannah Shawcross, [REDACTED-PHONE]

[REDACTED-EMAIL]

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