Eco-Asset Management Company Takes Name "GreenVest''

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FOR IMMEDIATE RELEASE:

Eco-Asset Management Company Takes Name "GreenVest''

NEW JERSEY, CHERRY HILL, Mar. 29 -/E-Wire/-- GreenVest, a leader in the emerging field of ecological asset management (EAM), has a compelling offer to corporations with large land holdings - increase shareholder value by transforming environmental liabilities into assets and by converting unrecognized ecological (E2) assets into tangible value in the E2 marketplace.

"Ecological and environmental assets are often undervalued by many companies,' said Doug Lashley, CEO of GreenVest, formerly known as The Triangle Group. "In one case, a client of ours was about to sell a piece of property for about $60,000 that was in fact worth more than $4 million. We help companies find this untapped shareholder value.'

GreenVest, founded in 1998, helps companies not only understand the value of their real estate but also manage that real estate in a strategic and environmentally responsible manner. The company offers a wide variety of services that range from assessing the client's E2 assets and integrating the E2 strategies into the corporation's business plan to assisting with the implementation and buying and selling of E2 assets and credits in the marketplace. The company capitalizes on the fact that there is increasing recognition by investment analysts and that there is a correlation between "eco-efficiency' and financial performance.

As tradable commodities, ecological assets comprise a $3 billion market today that is projected to grow to over $15 billion by the end of 2003. This growth is attributed to the increased cost of environmental compliance ($155 billion for U.S. businesses in 1999, according to EPA estimates) and greater emphasis on preserving and enhancing clean air, clean water, clean soil and protecting plant, animal and bird habitats.

GreenVest works with clients to create a "green' strategy where ecological assets such as wetlands, endangered species, watersheds and forests might have a greater inherent value than traditional real estate valuations. The Company has transaction experience and frequently brings to the table its own resources to help capture these asset values.

Through a strategic alliance with the Electric Power Research Institute (EPRI), the Palo Alto-based research arm for the power industry, GreenVest has relationships with major utility companies, such as Allegheny Energy, GPU, Duke Energy and Progress Energy.

The GreenVest/EPRI partnership is working with Allegheny Energy in the managing the valuation of more than 20,000 acres of conservation land in West Virginia. The collaboration has resulted in methods for increasing land appraisals for possible sale, adding income through bank and trade programs and offsetting potential compliance obligations.

At an EPRI conference yesterday in California, Lashley told participants that "many companies have property that does not contribute to their core business strategies but is highly desired by government or conservation groups.'

"These assets have market value not recognized by conventional real estate appraisers and balance sheet valuations,' said Lashley.

GreenVest also has client relationships in the paper, forestry and real estate sectors with companies like International Paper and Colliers International.

"In today's complex financial markets, economic and environmental strategies are inextricably intertwined. Those corporations that eliminate the disconnect between the business plan and environmental issues have a competitive advantage,' said Lashley.

GreenVest has offices in New Jersey, Pennsylvania, North Carolina and California. Principals of GreenVest are highly experienced in all financial, legal and environmental aspects of Eco-Asset Management. The company has completed over 30 projects across the United States.

GreenVest, Brian Monaghan, 856/489-4018, [REDACTED-EMAIL]

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