Apparel Manufacturer PrAna Helps Retailers Go Green with Renewable Wind Power

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For Immediate Release

Apparel Manufacturer PrAna Helps Retailers Go Green with Renewable Wind Power

VISTA, CALIFORNIA, Aug. 31 -/E-Wire/-- PrAna, a leading apparel manufacturer in the outdoor industry is providing 250 of its retailers renewable wind energy certificates equivalent to the electricity their stores consume.

PrAna eventually intends to bring all 1,000 of its U.S. retail customers on board, as part of its commitment to sustainable practices, according to Beaver Theodosakis, prAna's owner and founder. See www.prana.com/naturalpower for more information.

"The word prana is synonymous with breath. Investing in wind as a natural source of power is a perfect fit for us," said Theodosakis, an avid rock climber and yoga practitioner whose company has been committed to environmental responsibility since its founding in 1992.

PrAna launched the initiative at the Outdoor Retailer trade show in Salt Lake City, Utah, to rave reviews from retailers. Each of the initial 250 participating stores is being given signage noting that 100 percent of that store's electricity will be offset by a natural, clean renewable source.

Theodosakis notes that many large companies have begun purchasing wind power in recent years, including Hewlett-Packard, FedEx Kinko's, BP and Whole Foods to name just a few.

"Our purchase of clean, renewable energy on behalf of our retailers sets a new precedent," says Theodosakis.

A study by American Demographics found that 70% of Americans are more likely to buy a product if the company that makes it is known to implement environmentally friendly practices. Additionally, wind power is "inflation-proof"; once a wind plant is built, the cost of its energy is known, and is not affected by fuel market price volatility.

The prAna Natural Power Initiative will offset electricity generation with the purchase of Green-e certified tradable renewable energy certificates (RECs), supplied by 3 Phases Energy Services (www.3phases.com), a Green-e certified wind power provider.

PrAna will also be offsetting 100 percent of the electrical energy use of its Vista, Calif., headquarters and the homes of all of its full-time employees beginning in October 2005.

PrAna is a lifestyle brand with deep roots in climbing and yoga. Grounded with ideas of sustainability and right action, it is Theodosakis' hope to use the brand as a vehicle for positive change.

For more information: www.prana.com/naturalpower.

** Note to Editors: Theodosakis is available for interviews. Headshot and digital art are also available.

Kristin Carpenter, KCPR, [REDACTED-PHONE], [REDACTED-PHONE] (cell), [REDACTED-EMAIL]

http://www.prana.com

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