Ideal Bite, Inc. Strikes Gold by Mining Green; Eco-friendly Web Company's Subscriber Growth Skyrockets Alongside Green Consumer Movement

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Ideal Bite, Inc. Strikes Gold by Mining Green; Eco-friendly Web Company's Subscriber Growth Skyrockets Alongside Green Consumer Movement

BROOKLYN, NEW YORK, Oct. 10 -/E-Wire/-- In just 2 months, more than 12,000 subscribers and more than a dozen advertisers and market research clients have turned to Ideal Bite. Subscribers come for free, daily advice on saving money and finding environmentally friendly products and services, while the clients come looking to access this coveted consumer group. Ideal Bite touts itself as "the only online source of fun, free ideas that are good for both people and the planet." Their daily eco-tips topics range from food to travel to products, and then the editors' personal stories about using those tips are found in the corresponding daily blog. "We created the company to fill a real need," states co-founder Jen Boulden. "Our goal was to connect good people to good companies and help them both win. Our recent growth shows that we are really on our way to achieving that goal." Ideal Bite already has won some impressive clients. The company is currently helping to conduct a brand awareness study for a top global food company looking to learn more about how to market its organic line. Additionally, Josh Dorfman, Vivavi.com's founder, turned to Ideal Bite for help with a market research study: "We were searching for more than a year for a market research solution to take the guesswork out of marketing upscale green products, and the results that Ideal Bite has delivered now inform our entire marketing strategy." But what really keeps the founders motivated is the heavy stream of appreciation that pours in from subscribers. "I'm so glad I signed up for your daily tips," wrote Alyssa Trumber, a New York City resident and Ideal Bite subscriber. "I believe my only real power to affect change is the way I spend my money." With major magazines such as Dwell and Lucky showcasing eco-friendly products and services and a growing number of mainstream companies seeking to promote their environmentally sound products and practices, there's no question that going green is going mainstream. "All types of people are showing a true interest in this lifestyle," notes Heather Stephenson, co-founder of Ideal Bite. "And the Ideal Bite subscriber growth confirms that we are definitely onto something." To sign up for email tips, join the blog discussion and learn more about company, visit www.idealbite.com.

Sarah Matheny, Ideal Bite, Inc., 178 Clinton Street, Suite #4F, Brooklyn, NY 11201, [REDACTED-EMAIL], www.idealbite.com, [REDACTED-PHONE]

http://www.idealbite.com

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