WorldWise Makes "Buying Recycled" a Natural Choice

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TO BUSINESS AND ENVIRONMENTAL EDITORS:

WorldWise Makes "Buying Recycled" a Natural Choice

CALIFORNIA, SAN RAFAEL, Apr. 17 -/E-Wire/-- "No pain, no gain" -- a mantra, you might say, for shoppers who pay a premium for environmentally sound products - represents a battle cry for WorldWise, Inc. A leading brand of environmentally responsible consumer products, WorldWise is revolutionizing the retail marketplace by offering environmentally friendly products that don't ask you to choose between your conscience and your desire for quality and good value.

"We believe that doing the right thing shouldn't involve a great sacrifice; it shouldn't be out of anyone's reach or require a trade-off in quality," said Aaron Lamstein, president and CEO of WorldWise. "Our products come home with the average American consumer because they work as well or better, look as good or finer and cost the same or less as competitive big-name brands."

The company's unique line of pet, home and garden products -- made principally from recycled, reclaimed or sustainably harvested materials -- are sold through large retailers such as Wal-Mart, Home Depot, Kroger and Target. According to Lamstein, choosing a better product over one less so comes naturally to consumers when it is easy and practical.

"The fact is, once quality and value are equalized, consumers naturally tend to choose the product that represents the best choice for the environment," he said. "And they feel great doing it."

New technologies and a commitment to distribution through large retailers have enabled the 11-year-old company to increase environmental awareness among mainstream consumers by achieving new quality standards while maintaining competitive prices.

First time customers are often astonished to discover the innovative ways WorldWise utilizes recycled materials to produce attractive, effective alternatives to commonly purchased products.

Who would guess, for instance, that 125 recycled soda bottle caps could turn out the colorful and tough-as-nails, WorldWise Pet Food Bowl? Or that the classically graceful, terra cotta look-alike Eco-Planter(TM) is the offspring of 2,500 square feet of discarded industrial-use plastic wrap?

Recycled content, to be sure, is a distinguishing feature of WorldWise products. But for many consumers, it's just the icing on the cake. The deeper beauty of WorldWise's use of recycled materials is that it can result in a product that, in the most practical sense, is superior to the original.

Take for example the WorldWise Eco-Planter(TM) -- unlike terra cotta pottery, it won't break if you drop it, fade in the sun, split during a freeze or hurt your back if your pick it up full of soil. Ditto for the new Terra-Notta(TM), a mixed marriage of recycled plastics and rubber that produces a durable, "squeeze-able" pot that will outlive its clay twin. Then there's the DuraBarrel(TM) Whiskey Barrel, a handsome garden container made from recycled plastic and natural fibers, together with recycled steel banding. It is impervious to water (you can drill a drain hole), is lighter, cleaner and more durable than the real McCoy.

The WorldWise product line also demonstrates the belief that "better" products can be both serious and silly. The wildly popular Cat Scratcher(TM) and WideBody Cat Scratcher(TM), an unassuming rectangular platform of recycled cardboard, is a powerhouse problem solver that attracts kitty claws with WorldWise's 100% Certified Organic Catnip. On the other hand, Crazy Catnip Bubbles(TM), a catnip-infused, biodegradable bubble "toy" is simply, "pure entertainment for you and your cat." Consumers can learn more about WorldWise products and find the nearest of over 7,000 North American retailers carrying them by visiting www.worldwise.com.

"The development and widespread availability of products such as these creates a world of opportunity for protecting our environment," said Lamstein. "Through our products, pricing and distribution, we're able to attract many more customers, many of whom would otherwise not have chosen or been able to purchase an environmentally responsible product."

WorldWise is guided by the principle of sustainability, a step beyond conservation that maintains the planet's natural functions, resources and beauty. We contribute to this global goal by educating consumers and providing useful products that enhance sustainable living.

Downloadable, high resolution images of WorldWise products are available at www.worldwise.com. Color transparencies are also available upon request by calling: [REDACTED-PHONE], ext. 255.

Christina Gray of WorldWise, Inc., [REDACTED-PHONE], ext. 255, or

http://www.worldwise.com

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