Planetary Initiatives Are Pleased to Announce the Launch of their Promotional Site Posted on the World Wide Web

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TO ENVIRONMENT EDITORS:

Planetary Initiatives Are Pleased to Announce the Launch of their Promotional Site Posted on the World Wide Web

Offering Local Solutions to Global Problems in the 21st Century

EUROPE, Jun. 4 -/E-Wire/-- Planetary Initiatives a not for profit sustainability research group based in Southend On Sea, Essex, UK, posted a new

concept web site on the world-wide-web today marking the result of five years research

and to celebrate World Environment Day that acknowledges the vital role the world wide

web can play in our day to day lives. Project Planeteye has been designed to support

the education and participation of local communities in the United Nations global

initiative Agenda 21.

The Planeteye view operates on four distinct levels building bridges from community,

towards the vision and work of the United Nations International Environment Programme,

Agenda 21. Agenda 21 represents a global action plan to secure our children's future

in the 21st century. When launched at the second Earth Summit in Rio, Brazil in 1992,

it commanded the support of 174 world governments and leaders. Boutros Boutros-Ghali

the then Secretary General for the UN appealed to the world's donor community to

support this initiative.

Planetary Initiatives research since 1997 revealed that Local Agenda 21 within the UK

was becoming more and more of a lottery towards success for all but a handful of

determined communities. As we entered the 21st century it became clear to Planetary

Initiatives that the donor community could not sustain funding for the promotion and

education in sustainable solutions for this new millennium. If sustainable education

and consultation was to continue it was imperative that alternative revenue of funding

Undeterred their research focused on an ethical and equitable solution that could

sustain the promotion of a continued consultation with citizens on sustainable

development. The Project Planeteye promotional site marks a global appeal for

contributions via solar powered publishing, advertising the world's solutions from

Companies/Organisations and individuals committed to Agenda 21 and sustainable

"Imagine; a world that saw everybody's vision for the future and their commitment to

a caring and loving solution to the planets ill's as it strives to support us all. Are

you ready to make a leap of faith, every initiative begins with the first step towards

its goal. The Project Planeteye S.O.S. Agenda 21 is just the first step towards a

journey we can all take in focusing on the world's best-kept secret."

Ron Taylor, Director Planetary Initiatives.

Project Planeteye has been designed as an electronic template initially focusing on

Southend on Sea's Agenda 21 process, utilizing high profile marketing and promotion

the project will endeavour to assist this process to be an example of best practice

for other communities to follow. The template will be applied countrywide as funds

become available. Profits from advertising will be directed towards a community

initiative/educational outreach programme. The project will attempt to inform and

consult with every stakeholder group in Southend On Sea as part of a global ten-year

review of Agenda 21, in time for the third Earth Summit in Johannesburg, South Africa

in the summer of 2002.

This project has only been possible due to the support and partnership approach from

the organisations/businesses and individuals that have shared their vision of one

possible future. A typical example of this support was the projects first client The

Body Shop, S.O.S., UK, who led the way in committing themselves to advertise their

contribution towards sustainable development. Melina Butler franchise of The Body Shop

"Project Planeteye will allow us to voice our concerns for the future through

participation in our Local Agenda 21 Forum and provide an essential service in sharing

"best practice" initiatives with our business community and fellow citizens here in

Southend on Sea. We think the Project is an excellent way for all of us to review our

efforts and support for the United Nations global initiative Agenda 21 in time for the

Earth Summit in South Africa in 2002."

Join us on the world wide web of life today just feedback@projectplaneteye and help

us to grow. We are perfectly imperfect in a world where we hope Project Planeteye's

S.O.S. Agenda 21 can make a difference in co-creating an ethical and equitable future

that can sustain us all. Project Planeteye making light work on the world wide web of

life, towards 2002 and beyond.

Want to know more? Visit www.projectplaneteye.org Contact Project Planeteye [REDACTED-EMAIL]

S.O.S. AGENDA 21 "The theme for this year's observance of World Environment Day is Connect with the

World Wide Web of Life", a choice that reflects the need for each and everyone of us

to recognise our role in preserving our fragile planet and ecosystems, resources and

natural processes that bind us together. More than ever, life on Earth requires of us

a sense of universal responsibility- nation to nation, person to person, human to all

other forms of life."

Secretary General, U.N. Kofi A. Annan

Planetary Initiatives

http://www.projectplaneteye.org

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