Roex's Ultimate Calcium Mineral Formula Just Got Better

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For Immediate Release

Roex's Ultimate Calcium Mineral Formula Just Got Better

CALIFORNIA, IRVINE, Jul. 16 -/E-Wire/-- In its never-ending quest to remain in the top of the boutique nutritional product industry, Roex Inc. yet again improved upon the formulation of one of its top-selling products.

Roex's new and improved Ultimate Calcium Mineral Formula(TM) has increased levels of Calcium Citrate and contains no animal byproducts. The Ultimate Calcium Mineral Formula has four types of calcium, three types of magnesium, and a list of trace minerals (many chelated) all of which are required to meet the daily absorption of elemental calcium.

Unlike many of its competitors Roex does not use calcium carbonate in its formula. Calcium carbonate is a very common and inexpensive product, however when it is not properly absorbed by the body it gets deposited in veins and arteries or on joints as free form calcium resulting in long-term health issues.

Rod Burreson, the founder and CEO of Roex, believes that the only way to earn long-term customers is to supply them with products that really work. To accomplish this, quality must take precedence over profits. Roex is confident that health-conscious consumers will be excited about the change as they are already experiencing a strong response from retailers.

To learn more call Chris Bolduc at 888/727-2707 or go to www.roex.com.

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