eNature Unveils Online Version of the Backyard Wildlife Habitat(TM) Program Pioneered by the National Wildlife Federation

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For Immediate Release

eNature Unveils Online Version of the Backyard Wildlife Habitat(TM) Program Pioneered by the National Wildlife Federation

Premier Online Nature Resource Brings

Leading Environmental Stewardship Program to the Web

CALIFORNIA, SAN FRANCISCO, Jul. 18 -/E-Wire/-- eNature, the most extensive and dynamic source of information about nature on the Web, today announced the introduction of the Backyard Wildlife Habitat Planner on www.enature.com. This planner is an extension of the Backyard Wildlife Habitat(TM) program that was introduced in 1973 by the National Wildlife Federation (NWF), the nation's largest conservation group, which acquired eNature in February 2001. eNature's Backyard Wildlife Habitat Planner equips outdoor enthusiasts with a multitude of online resources to cultivate trees, shrubs and flowers that offer food and cover for wildlife â attracting butterflies, birds, frogs and small animals.

"Our goal is to help this amazing environmental stewardship program reach an even larger audience by making it easier and more dynamic than ever," said Chris Krueger, co-founder and vice president of eNature. "By taking the Backyard Wildlife Habitat to the Web, we are advancing NWF's mission to educate, inspire and assist people in protecting wildlife and the environment."

Whether in a backyard, on an apartment balcony or in a rooftop garden, Backyard Wildlife Habitats provide families and organizations an easy and enjoyable introduction to nature. Habitats have sprouted in schools, places of worship, post offices and retirement facilities. More than 28,000 sites have been certified as NWF Backyard Wildlife Habitats, meaning wildlife can find food, water, shelter and safety in the garden. With the new features online at eNature.com, outdoor enthusiasts can follow three easy steps to cultivate a wildlife habitat and display it on the Web.

"The Backyard Wildlife Habitat Planner on eNature.com represents the best of the marriage between NWF and eNature," said Craig Tufts, chief naturalist for NWF. "Outdoor enthusiasts benefit from NWFs long-standing commitment to educating and inspiring families to protect nature as well as eNature's leading online resources about wildlife."

Notable features of the Backyard Wildlife Habitat Planner at eNature.com include the following: Â· Simple three-step process for planning and creating your personalized online backyard habitat Â· Ask an expert naturalist your questions Â· Regional field guides to the native plants and animals in your community Â· Species list of wildlife attracted to your Backyard Wildlife Habitat Â· Online photo album where you can post pictures of your garden and create eCards to send to friends and family Â· Password-protected option allows you to chose to share your backyard habitat with others on eNature or keep it private Â· Search public gallery of eNature backyard habitats to see what other outdoor enthusiasts are doing nationwide Â· Option to get certified as an official National Wildlife Foundation Backyard Wildlife Habitat To learn how to turn your backyard into an enticing wildlife refuge, go to www.enature.com/backyardwildlife.

"National Wildlife Federation's Backyard Wildlife Habitat program helped make our entire community a better place for wildlife," said Elizabeth Mueller of Zionsville, IN. "I think the new habitat planning feature on eNature is going to be a great tool in helping people create and share their wildlife habitats."

About eNature For outdoor and nature enthusiasts, eNature offers the most extensive wildlife habitat information on the Internet. With online Field Guides containing 4,800 species in North America, eNature enables site visitors to easily identify local wildlife by zip code. As a for-profit, content neutral site that is wholly owned by the National Wildlife Federation (NWF), eNature shares unparalleled nature discovery tools with the non-profit NWF.org. eNature was co-founded in February 2000 by Andrew Stewart, publisher of Chanticleer Press, Robert Ellis, former publisher of XOOM.com, and Chris Krueger and Amy Pertschuk, founders of C-Wave, a San Francisco-based Internet design and development agency.

http://www.enature.com/backyardwildlife

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