Itronics Marketing "Second Generation" Gold 'N Gro Liquid Fertilizer Products, Ships First Tank Truck Load Of Product From Reno Facility

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For Immediate Release

Itronics Marketing "Second Generation" Gold 'N Gro Liquid Fertilizer Products, Ships First Tank Truck Load Of Product From Reno Facility

RENO, NEVADA, Oct. 15 -/E-Wire/-- Itronics Inc. (OTC BB: ITRO) today reported that its subsidiary, Itronics Metallurgical, Inc., has completed development of three "second generation" GOLD'n GRO liquid fertilizer products. Also, this month it shipped its first tank truck load of product from its Reno processing plant.

"The second generation GOLD'n GRO products incorporate new formulation technology and improve the nutrient availability to the plants being fertilized," said Dr. John Whitney, Itronics President. "One of the products improves plant rooting and root growth, another of the new products is for general use for young plants that are already started, and the third is a specialty product for general use in all horticultural and agricultural markets."

"Truck load or partial truck load orders have been received for each of these new products, which are being used in the nursery, vegetable, turf, citrus, and fruit tree markets," Dr. Whitney said.

"With tank truck loads being shipped out of Reno, sales of GOLD'n GRO fertilizer for the fourth quarter are expected to be 5 to 10 times higher than in the prior year, both in volume and revenues," said Dr. Whitney. "Sales in the first part of October are already significantly greater than last year's fourth quarter total."

Itronics, through its subsidiary, Itronics Metallurgical, Inc., is the only company in the world with the technology to extract more than 99 percent of the silver and virtually all the other toxic heavy metals from photowaste and to convert the resulting liquid into environmentally beneficial, chelated, multinutrient liquid fertilizer products sold under the trademark GOLD'n GRO. Itronics was recently selected as one of five finalists for the 2001 Kirkpatrick Chemical Engineering Award, the most prestigious award in the chemical process industries.

Itronics Inc. is one of Nevada's leading process technology development companies and a world leader in photochemical recycling. Headquartered in Reno, Nevada, it specializes in recycling technology development, photobyproduct recycling, silver refining, and technical services for the mining and recycling industries. Dr. John Whitney, Itronics' President, was selected as Nevada's Inventor of the Year for 2000 and is a member of the Inventor's Hall of Fame at the University of Nevada, Reno.

VISIT OUR WEB SITE: http://www.itronics.com www.itronics.com

(The statements in this news release that are not historical facts or statements of current status are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995 that involve risk and uncertainties. Actual results may differ materially.)

http://www.itronics.com www.itronics.com

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