VegTv News Launches Trailblazing New Media Internet Broadcast!! 'Fun Food California Style'

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For Immediate Release

VegTv News Launches Trailblazing New Media Internet Broadcast!! 'Fun Food California Style'

HOLLYWOOD, CALIFORNIA, Nov. 15 -/E-Wire/-- VegTv.com's first one-hour streaming video Internet broadcast went live on on Yahoo! Events, the world's most dominant web portal, on October 17th. Now available "ON DEMAND" at Yahoo! this ground breaking special heralds a new wave of Internet innovation!

The producers of this VegTv broadcast want America to know that is is downright patriotic to get healthy and strong! As more and more Americans face the triple threat of obesity, heart disease and cancer, VegTv offers exciting solutions to health-oriented consumers and companies! Award winning news writers, cookbook authors, t.v. reporters and reality television producers with years of mainstream media experience are behind this fast-paced special. Their common interest in promoting a healthy plant-based diet to a nation over-saturated in junk, fast and fatty foods has inspired the development of a new media style.

"Fun Food, California style" combines cutting edge streaming video news content about health, fitness and great food with "New Media DocuMercials" that offer corporate sponsors an innovate alternative to traditional advertising. The first of several planned VegTv webcasts, it's a perfect fit for health-oriented companies seeking a fresh way to approach consumers jaded by cynical ad campaigns. Fast paced, yet in-depth, this format fully explains the value of healthy products with a factual news approach that puts substance first, while still adding lots of style.

Sponsored by: Melissa's/World Variety Produce! www.melissas.com Yves Veggie Cuisine: www.yvesveggie.com Vegenaise from Follow Your Heart: www.followyourheart.com Mori Nu: www.morinu.com Fairview Farms of Iowa: www.fairviewfarms.com VegSource: www.vegsource.com

"This broadcast demonstrates that a healthy food product, like soy, is completely cholesterol free, low in fat and calories and still tastes marvelous," says Co-Executive Producer Jane Velez-Mitchell, a Los Angeles television journalist who founded VegTv.com. "I show and tell people how to cook their way to better health by making fabulous dishes from scratch using delicious alternatives to meat, dairy and eggs," says Co-Executive Producer and on-camera chef Marie Oser, who is the best-selling author of "Soy of Cooking" and "More Soy of Cooking."

Shot along the stunning shores of Southern California, at Beverly Hills galas and at colorful food festivals like The L.A. Tofu Festival in Little Tokyo, and L.A.'s star studded WorldFest, VegTv correspondents roam from Venice Beach to Hollywood interviewing celebrities and fitness experts. From beauties with 13-inch biceps to sexy skaters, from sizzling hot cooking demonstrations, to stylish parties, this Internet newscast has it all.

Available for viewing using Realplayer and Windows Media Player at www.vegtv.com

http://http://www.vegtv.com

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