University of Missouri - Rolla Awarded an AT&T; Industrial Ecology Faculty Fellowship — eWire Historical Archive

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University of Missouri - Rolla Awarded an AT&T; Industrial Ecology Faculty Fellowship

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University of Missouri - Rolla Awarded an AT&T; Industrial Ecology Faculty Fellowship

NEW YORK, NEW YORK, Feb. 5 -/E-Wire/-- AT&T; selected researchers from six leading universities, including the University of Missouri-Rolla (UMR), to receive an AT&T; Industrial Ecology Faculty Fellowship. Researchers at the University of Missouri-Rolla received a $25,000 grant to support their project, "Artifact System Reengineering: An Approach to Study Sustainable Product Development." Industrial Ecology is a multidisciplinary field that studies industrial and economic systems and their linkage with natural systems. It also intersects with disciplines such as law, economics, anthropology, business studies, engineering, and the social and physical sciences. Other recipients of this year's faculty fellowship include Carnegie Mellon University, University of California, Berkeley, University of California, Irvine, University of Massachusetts, Amherst, and University of Michigan.

"Most experts agree that environmental regulations will not be sufficient for realizing sustainable development, rather, market mechanisms and business opportunities have to be developed," said Dr. Venkat Allada, Associate Professor, Department of Engineering Management at UMR. "I am very pleased that AT&T; has chosen UMR to participate in this program and look forward to a productive research partnership with AT&T; to create a framework for the design and development of sustainable product systems while considering the economic and environmental aspects of products."

While most industries understand that there is no quick panacea to sustainable development, there is a general consensus that some measures have to be taken to address this critical issue. The Design for Environment (DfE) approach, though popular, attempts to meet the legislative requirements and reduce environmental impacts by incremental improvements. However, there is an urgent need for industries to go beyond DfE and address the larger and more critical design issues related to sustainable product development. Dr. Allada and his research team plan to explore two research issues relating to sustainable product development: (1) the development of a "Factor X" model to study diffusion of eco-innovation strategies, and (2) the deduction of system- level generalizable behaviors exhibited by "Factor X" model.

"The proposals that we have selected for funding under the AT&T; IndustrialEcology Fellowship program for 2001-2002 are truly excellent," said Brad Allenby, AT&T; Environment, Health and Safety Vice President. "We are proud to support research and teaching of this quality, and thus contribute to a better world for us and our children."

The AT&T; Foundation established the Industrial Ecology Grants Program in 1993 to encourage academic activity in this field. Since then, the program has awarded faculty research fellowships, supported the Colloquium on Industrial Ecology at the National Academy of Sciences, supported two conferences on research in the field, and helped launch the Journal of Industrial Ecology. This program is consistent with AT&T;'s environmental social responsibility and its support of environmental initiatives and organizations.

The AT&T; Foundation invests in projects that address a range of public concerns. Emphasis is placed on programs that serve the needs of people in communities where AT&T; has a significant business presence; initiatives that use technology in innovative ways; and programs that AT&T; employees are actively involved with as contributors and/or volunteers. For further information, please visit the AT&T; Foundation web site at www.att.com/foundation.

AT&T; Environment, Health & Safety

http://www.att.com/foundation

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