Care2.com Launches PiggyPoop.com, the Premier Online E-Commerce Site for Pure Potbellied Piggy Poop Potting Soil!

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TO BUSINESS, TECHNOLOGY AND ENVIRONMENTAL EDITORS:

Care2.com Launches PiggyPoop.com, the Premier Online E-Commerce Site for Pure Potbellied Piggy Poop Potting Soil!

This Ain't Hogwash! Care2.com Roots Up Potbellied Pig Potting Soil For Beautiful Organic Gardens and a Good Cause

MENLO PARK, CALIFORNIA, Feb. 22 -/E-Wire/-- Care2.com (www.care2.com), the leading online site for environmentally conscious consumers, has launched PiggyPoop.com (www.piggypoop.com), the first Web site devoted to promoting the benefits of pure potbellied piggy poop potting soil. With over 1.5 million members and one million unique visitors per month, Care2.com has expanded its Eco-Superstore to include this fun and unique product for organic gardeners and anyone that is interested in helping the environment and leading a healthier lifestyle.

The piggy poop sold at piggypoop.com is a home-grown, 100% natural fertilizer product. With a high concentration of nitrogen and organic substances, piggy poop potting soil is the ideal solution for organic and home gardeners, and is a great gift. Care2.com makes it easy to order online, and ships the product in easy to use, half-kilogram bags. Potbellied pig lovers will be happy to know that every purchase helps support the piggy bank at Cuddly Critters, a shelter for potbellied pigs in Central California. Piggy poop purchases also contribute to the 10% of revenue that Care2.com donates to top environmental non-profit organizations.

Hogwild for Piggy Poop! So why has Care2.com gone "hogwild" over piggy poop potting soil? According to Randy Paynter, Founder and CEO of Care2.com, "Piggy Poop is the perfect product for the environmentally conscious consumers who come to Care2.com for eco-shopping, healthy living tips, environmental news, and other free services. To survive in this current e-commerce market, you have to offer real customer value in unique and creative ways. It also gives us a good excuse to create all of these potbellied piggy poop puns!"

The benefits of piggy poop potting soil are well-known to organic gardeners and pig lovers. Nancy Master, owner of Aunties Green Store in Weston, Massachusetts, has been selling her potbellied pigs' poop for years. "I have people calling me all the way from Florida and Texas to order piggy poop, and another couple drove down to my store from Maine."

"Suey" Foster, proud piggy parent with 22 Vietnamese potbelly pigs on her farm in Central California, agrees. "You should see my roses! They are three times the size when I use the pigs' poo!" Suey and her potbellied piggy pack have been a source of inspiration for the team at Care2.com. Kim Master, E-Commerce Manager, squeals, "You can shop anywhere on the internet through Care2.com, and now that we have piggy poop, it's like, Holy Sow! I'm making history like Elvis Pigsley or Albert Einswine."

Care2.com already has successful click-to-donate programs like The Race For the Rain Forest and The Race For the Big Cats, so perhaps a Race For the Potbellied Pigs is in the trough. "Perhaps," says Randy Paynter, "but for now, piggy poop in your garden is better than a vacation in the Sows Pacific!"

About Care2.com With more than 1.5 million members, Care2.com is the first and largest global internet community for environmentally conscious consumers. These "light green" consumers prefer to purchase environmentally friendly products when given a choice, and represent a $500 billion market opportunity, according to the Lifestyle of Health and Sustainability Journal (www.LOHASjournal.com). By donating 10% of its revenue to leading environmental non-profit organizations, Care2.com provides a simple, yet effective way for eco-conscious people to protect and preserve the environment with every visit to the web site. Care2.com provides eco-friendly online shopping, healthy living tips, and environmental news, in addition to everyday useful services such as email, e-cards, photo albums, and web search. Care2.com supports top environmental organizations like The Nature Conservancy, Environmental Defense, Wildlife Conservation Society, National Wildlife Federation, Defenders of Wildlife, and Friends of the National Zoo. Care2.com was founded in September 1998 and is a privately held company. Visit www.care2.com for more information.

/Web site: http://www.LOHASjournal.com/

Marlin Miller of Care2.com, [REDACTED-PHONE], ext. 108, or

[REDACTED-EMAIL]

http://http://www.piggypoop.com

http://http://www.care2.com

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